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What is One Object, One Identity? How it works and SMI and SME with their own brand.

13/Mar/2024

One object one identity
Today, we will talk about Why should Malaysia SMI and SME with their own brands correctly understand the value of one object one identity?

Traditional Malaysia brand enterprises have gone through the era of product sovereignty and channel sovereignty. With the advent of the online shopping and free-market system, many local brands just start to aware of the problems of consumer sovereignty.

Traditional Malaysian enterprises historically prioritized channel construction over direct consumer contact, leading to fragmentation and a loss of connection with consumers. Relying on sales data and indirect channels hindered their ability to gather firsthand user feedback, resulting in distorted communication and a disconnect from consumer sovereignty principles.

"One object, one identity" proposes a direct, cost-effective approach for Malaysian enterprises to engage consumers. Products become primary communication channels, fostering meaningful interaction and brand-consumer connection.

"One object, one identity" transforms commodities into direct touchpoints with consumers, enabling seamless data collection and fostering continuous brand-consumer connections. By leveraging product-centric marketing and QR code technology, enterprises can reduce costs and deliver targeted promotions directly to real consumers.

Lastly, "One object, one identity" transforms products into communication channels, enhancing brand-consumer connections and offering cost-effective marketing solutions.