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What is a barcode on packaging? What do you want to know about, the EAN13 code or the QR code?

The barcode on the package is a code used to store product information and can be read by a scanner device or a mobile phone. Today’s manufacturers normally will print two types of barcodes on packaging, namely the EAN13 code and the QR code. If you are careful, you may find more than two barcodes on the packaging.


The EAN-13 code is a product barcode used to identify the product. Its characteristic is that this barcode is formed only by numbers, and the first number is in the lower left corner of the barcode. The first and second lines, the middle two lines and the last first and last second lines are all longer than the other lines, with the other numbers scattered among the long lines. Your company needs to rent this number from GS1 every year. The function of GS1 is to help the world maintain the EAN13 database and ensure that your EAN13 number will not be reused anywhere in the world.


The two-dimensional QR code consists of three-square cells as coordinates. The two-dimensional QR code not only can store more information, it also contains links, text, contact information and other data types. In addition to EAN-13 codes, QR codes have also begun to be widely used on packaging by merchants. Merchants can choose static QR codes and dynamic QR codes, which are two different capabilities of QR codes. Static QR codes QR codes can display more static information and have narrow uses. As for the dynamic QR code, it can be developed for training in industrial and commercial purposes. From when the product is still raw material to the day the product is still in the world, dynamic QR codes can help you include them one by one in your system. This information will become part of your company's future big data.


Do you need an EAN13 code or a QR code? just put both of them on your existing packaging. The EAN13 code is for supermarkets to scan, and the dynamic QR code is for your products to speak for you and for your customers to have a channel to feedback to you. Helping you realize various possible marketing and advertising, at the same time, this dynamic QR code can also help you realize production line traceability, product quality supervision, product recycling and other actions.