Rising Costs and Heatwave Hinder Durian Sales
(Can Sellers Overcome These Challenges to Boost Durian Demand?)
Did you catch the latest article in The Star News? It’s stirring up lot of buzz!
Despite the peak durian season, local sellers are facing slow sales due to high prices and hot weather. One of the durian sellers at Pasir Pinji with five years of experience, he stated that high prices are turning customers away. The prices are high because the supply is limited, and the value will drop by about 10% as more durians become available. Right now, Black Thorn durians cost around RM78 per kilogram, and Musang King ranges from RM35 to RM68 per kilogram, depending on the quality. These high prices are making it hard for durian lovers to buy.
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In addition to the financial strain, the unusually hot weather is further dampening demand. The intense heat makes people less inclined to purchase and consume durians, which are known for their creamy, rich and heavy nature. This combination of high prices and adverse weather conditions is significantly impacting the sales of durians, even though the season typically lasts from June or July until September.
To address these challenges, our company's "1 Durian 1 Identity" solution can offer a significant advantage. By providing each durian with a unique identity, customers can be assured of the authenticity and quality of their purchase. This system enhances traceability and transparency, allowing buyers to make more informed decisions and feel more confident in the value of their purchase. Knowing the origin, type, and quality grade of each durian can justify the price, making customers more willing to invest in premium durian varieties despite the higher cost.
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Furthermore, our solution can help sellers manage their inventory more effectively, ensuring that they can respond to supply changes more dynamically. By integrating "1 Durian 1 Identity," sellers can provide real-time updates on durian availability and pricing, creating a more responsive and customer-centric approach to durian sales. This innovation not only addresses the current challenges but also sets a new standard in the durian market, fostering greater trust and satisfaction among customers.
To know more detail about our AGen Solution, click https://www.alcaidc.com/main.aspx and hit the Whatsapp icon at the left side to connect with our ALC team.