In the hospitality industry, and more specifically in high-end luxury
hospitality, catering services play a critical role in engaging with
guests. In Asia, hospitality services are constantly raising the bar in
their quest for excellence, and hotels pay close attention to how
food is presented to their guests: an eye-catching and brilliant
layout is always a priority, especially for the buffet line. The Marina
Mandarin Singapore, a 5-star hotel, leverages on the efficiency of
the Zenius card printer from Evolis for food tags at the café’s buffet.
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At the café, new dishes are introduced
and regularly renewed during certain
seasons and festivals such as Christmas
and Chinese New Year, or when new
dishes are created for a specific event. It
proved to be quite a challenge to update
information efficiently and on the spot, so
that each dish in the food and
delicatessen selection could be
appropriately christened using tags. Lee
Beng Khoon, Director of Food &
Beverage, Marina Mandarin Singapore,
met Evolis at the Office Expo Asia
tradeshow held in the city. This led to a
session at the hotel premises where
Evolis demonstrated how easy it was to
deliver and update price tags. But beyond
price tags, other applications can also be
supported, and Lee Beng Khoon saw
tremendous value in the solution which
could be customized to print food labels
for the buffet. “After an internal
procurement approval that took around
three months, a Zenius card printer was
installed at the hotel facility. The restaurant staff quickly moved into top
gear to proficiently use this printer, as very
little training was involved. Operating the
printer is very easy which is helpful in any
catering environment where staff turnover
is usually high”, explains Lee Beng Khoon.
A very professional design
The hotel management sees this printer as
a flexible and innovative solution for
changing or updating food tags on
demand. This is achieved by simply
adding or changing a name on a tag
template. The saving in time is significant,
as updating around 25 tags is carried out
in a matter of minutes. Names are printed
on black cards using white ribbons, for
tags that fully comply with the food
industry’s requirements of hygiene. “With
premium printing quality, the Zenius card
printer makes our food tags stand apart
with a very professional look and feel. And
our restaurant staff find it so easy to carry
out tag updates and issuance”, points out
Lee Beng Khoon.